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Jeans. Everyone owns at least one pair, don’t they? Whether the cheapy ones from supermarkets or high-end designer jeans costing hundreds of pounds, they’re the ultimate in clothing that can be dressed up or down and can be used for any occasion.

Jeans, heels and a cute t-shirt - perfect first date outfit. There’s nothing more comfortable than your favourite baggy jeans and a hoody for curling up in front of a DVD, or for writing essays and slobbing around the house in. There are jeans you can go to work in, jeans you can go out and sparkle in and jeans you can go to the stables in.

But does the brand make any difference? To me, the name on a pair of jeans means nothing, but the quality is everything. I’ve had some pairs which have been inexpensive, but have held their colour and shape for years. Equally I’ve bought some horribly expensive designer jeans which have fallen apart rather rapidly (although I don’t suppose using them to ride horses in really helped…)

Generally I reckon you get what you pay for, and the more you pay for a pair of jeans, the better you can expect them to fit and last. However, this doesn’t always follow and you can easily be conned out of a lot of money simply for the name on the back pocket and the studs, as most jeans are still made abroad, and denim is still denim no matter who it’s made by. Overall I suppose it depends on how brand-conscious you are, and whether having a name on your jeans matters to you or not.

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With the boom of online shopping and the many cashback sites available, many women are turning to online malls to purchase their new clothes. The benefits of shopping online are numerous. Firstly, shoppers don’t have to leave the comfort of their homes to ‘hit the stores’, therefore avoiding potential traffic jams, bad weather and the general stresses and strains of the bustling high street. Then there is the issue of the price, this often tends to be lower due to the smaller overheads of online stores. Finally, by shopping online women have access to a wider range of clothing, for example they could order a top from Japan and have it in their hands within just a week!

The one downside of choosing to buy clothes online, rather than from a high street store, is the inability to try them on before making a purchase. Unfortuantely, women’s clothing sizes now seem to be less standardised and can vary considerably from shop to shop, this poses a particular problem when ordering clothes online. Of course, there’s always the option of sending them back, but a bargain purchase can quickly become a small fortune once delivery costs are calculated.

Essentially, the internet revolution is enabling women to become more savvy-spenders. They are able to utilise both online and high-street stores to their advantage, a quick trip to the shop enables them to find out what looks right before heading home to purchase the same item at a discount price online.

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